Summerhill Racquet Club, Fayetteville’s original tennis and fitness hub, was ready to evolve its digital presence after years of relying on an outdated website.
While the club had expanded its facilities and programs, including indoor/outdoor courts, private coaching, junior development, fitness classes, and even chiropractic care, its online platform no longer reflected the vibrancy and quality of the Summerhill experience.
The previous site lacked mobile responsiveness, had clunky navigation, and made it difficult for users to explore programs or schedule facility tours. To match its reputation as a premier destination for racquet sports and wellness in Northwest Arkansas, Summerhill needed a complete digital overhaul.
Interra was tasked with designing a fresh, member first website that would not only showcase the club’s diverse offerings but also provide an intuitive, seamless user experience. The new platform needed to better serve current members, attract new ones, and tell the story of a legacy brand that’s still serving aces after nearly 50 years.
Services Provided
Content Strategy
Web Design
Responsive Web Design
Content Management Systems
Search Engine Optimization
Web Development
Copy Writing
The Result
The new Summerhill website served up a win right from launch, instantly modernizing the club’s digital identity.
Visit Website
Key outcomes of the redesign included improved mobile usability, increased tour requests, and greater visibility for programs like Junior Development, Private Coaching, and Adult Leagues.
The clean, responsive WordPress platform supports Summerhill’s growing service offerings and provides staff with the flexibility to update content easily and regularly.
This project showcased Interra’s ability to reimagine a local legacy brand with a user-first approach, blending vibrant design, smart UX strategy, and technical know-how. Today, Summerhill’s online presence finally matches the excellence of its courts and community.
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