Romance Diamond Co., Fayetteville’s premier family-owned jeweler, set out to elevate its digital presence and boost SEO after years with a content-light, underperforming website.
Romance Diamond Co. Jewelers, a trusted name in fine jewelry in Northwest Arkansas, needed more than just a pretty website, they needed visibility. Despite decades of reputation, their digital presence wasn’t capturing the online traffic or search engine rankings they deserved.
Their existing website lacked the robust content and keyword depth needed to compete in today’s SEO-driven landscape. Important service pages were thin, metadata was minimal, and there simply wasn’t enough indexable content to reflect the full scope of their offerings, from engagement rings and bridal sets to appraisals, repairs, and custom design.
Interra was brought in to not only refresh the look and feel of the site, but also to implement an SEO-forward content strategy. We focused on increasing word count, organizing content for clarity, and incorporating high-intent keywords throughout key product and service pages. The result was a luxury website that performs just as beautifully in Google rankings as it does in the eyes of a client shopping for a one-of-a-kind ring.
Services Provided
Content Strategy
Web Design
Responsive Web Design
Content Management Systems
Search Engine Optimization
Web Development
Copy Writing
The Result
After decades of building trust offline, Romance Diamond Co. looked to strengthen its online presence and search rankings with a modern, content-driven website redesign.
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Key outcomes of the redesign included significantly increased on-page content, improved keyword targeting, and stronger local SEO rankings across high-value search terms like “engagement rings Fayetteville” and “custom jewelry NWA.”
The new content-rich structure, combined with a mobile-optimized WordPress platform, made it easier for both users and search engines to navigate the site. Staff can now easily update inventory, publish blog posts, and manage promotions, allowing the website to evolve as the brand does.
This project showcased Interra’s ability to blend elegant design with strategic content development, helping a legacy jeweler stay competitive in the digital marketplace. Today, Romance Diamond’s online presence shines just as bright as the pieces in their cases.
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