King’s Flooring, a second-generation family business and trusted name in Fayetteville and throughout Northwest Arkansas, needed more than just a facelift for their outdated website, they needed a platform that could evolve with them.
Despite offering one of the largest flooring selections in the region and personalized service through their in-store and mobile showrooms, their previous website didn’t reflect the scale, professionalism, or customer-first approach they’re known for. It was outdated, difficult to navigate, and nearly impossible to update without outside help.
Interra was brought in to completely reimagine the site, building a fresh, responsive platform that not only showcases King’s 10,000+ product options but also gives their team full control over managing content, promotions, and service updates in-house. The new website reflects their local roots, expansive inventory, and commitment to quality, all while making it easier for customers to connect, explore, and book appointments from any device.
Services Provided
Content Strategy
Web Design
Responsive Web Design
Content Management Systems
Search Engine Optimization
Web Development
Copy Writing
The Result
The new King’s Flooring website delivered immediate impact, giving the company a polished, professional online presence that finally matched the scale and quality of their in-store experience.
Visit Website
Key outcomes of the redesign included improved mobile usability, clearer product navigation, and a custom-built content management system that allows the King’s team to easily update inventory, promotions, and service information in-house.
The clean, responsive WordPress platform supports both showroom and mobile services, making it easier for customers to browse flooring options, request consultations, and connect with the team, all from their phone or desktop.
This project showcased Interra’s ability to reimagine a locally rooted business with a forward-thinking, user-first approach. Today, King’s Flooring has a digital platform that supports their growth, reflects their expertise, and puts control back in the hands of their team.
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