GNG Underground, a veteran-owned excavation and underground utility company serving all of Northwest Arkansas, needed a website.
While the company had built a strong reputation locally through word of mouth, quality work, and exceptional service, their online presence did not reflect that same level of trust and capability. The previous site was outdated, hard to navigate, and lacked the ability to clearly showcase their wide range of services, including land clearing, trenching, utility installation, and grading.
Interra was brought in to design a modern, mobile-friendly website that would communicate the strength and scope of GNG’s services. The new platform also needed to make it easy for customers to request estimates, view past projects, and understand what sets GNG apart. The goal was to create a professional online experience that helps convert website visitors into loyal clients, while giving the GNG team full control to manage and update content as the business continues to grow.
Services Provided
Content Strategy
Web Design
Responsive Web Design
Content Management Systems
Search Engine Optimization
Web Development
Copy Writing
“Interra not only met our needs but has stayed on top of our project without our asking. Would highly recommend to anyone wanting effortless website management.”
Clint Scyrkels
Owner, GNG Underground
The Result
The new GNG Underground website launched with an immediate improvement in both usability and professionalism.
Visit Website
Key outcomes of the redesign included improved mobile navigation, clearer presentation of services, and a simplified way for customers to request quotes and get in touch.
Built on a clean, responsive WordPress platform, the site allows GNG’s team to easily update content, post new service offerings, and feature recent projects without relying on outside help. Whether viewed from a job site or a homeowner’s kitchen table, the site is designed to work hard, just like GNG does.
This project demonstrated Interra’s ability to take a local, boots-on-the-ground brand and elevate it through smart design and thoughtful user experience. Today, GNG Underground’s online presence is just as dependable and service-focused as the team behind it.
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