Interra Design Studios
Arkansas Web Design
Based in Fayetteville, Interra Design Studios creates bold, modern website designs for clients in Northwest Arkansas and beyond.
Arkansas Website Development
Practice safe design: Use a concept. – Petrula Vrontikis
For 15 years, InterraMedia has been working with corporations, small business and non-profits across Arkansas to design, develop and manage their websites, social media accounts and overall online presence. There are more than a few aspects of website design and deployment which determines if a project is awesome. Web designers and their clients must be aware of these elements of a great site. There are rather broad interpretations of what makes a website fantastic, but here are the current aspects of a great website.
- Logical Navigation
- Easy to Read
- Great Content
- Beautiful Layout
- Large Photos
A responsive website is one that automatically changes the size and positioning of the website content to appear appropriately for each device screen aspect ratio. This means a responsive site will look correctly on any screen size, even phones and tablets. The website will discern the size of the visitor’s phone, tablet or desktop monitor and modify the sites layout to best display on the screen. Building responsive sites is not an alternative. All current sites have to be responsive.
Because of the ubiquity of smartphones in the world in the world, search engines now ranks responsive sites higher in their website rankings. For this reason alone, if your organization is wanting to invest in a new website, make sure you are getting a responsive one.
Make Site Navigation Easy
There is no reason to create a website that is confusing. Launching a website where your visitors can’t find what they are looking for absolutely defeats the purpose. No matter what your website is about, make it simple for your visitors to find it. Make it straightforward for them to discover what they are seeking. Website organization and simplicity of navigation is one of the main components of a great website.
In addition to straightforward navigation, make sure the actual text on your website is legible. That means you website should have a text size bigger than 12 points. Contrast is equally important. Put lighter text on dark backgrounds and black text on light backgrounds.
It’s All About Content
People visit your website for your content, not because of your incredible website design. Your site’s content (text, images, video, audio, etc.) is what your website visitors come for. This concept is hard for most designers to hear, especially because it means developing websites is often less important than generating content. But in the vast majority of projects, your website is only as good as its content.
- Written on a high level
- Engaging tone and voice
- Embedded with important keywords
- Excellent grammar
- Free from typos, errors and misspellings
The aesthetics, imagery, organization, legibility, and usefulness may engage your site visitors, but they will stay for your content. We advise you to to have a mixture of well-written, broad overview text and detailed articles throughout your website, with descriptive text and beautiful photos to communicate your message.
We Offer Professional Photography
Recent trends in website layouts include full-screen photos. The reasoning is straightforward: large, full-screen images are beautiful and inviting. Moreover, photos do not require much in terms of graphic design knowledge. Interra provides custom photography services to enhance your website or print design project. There are samples of this idea across the web. You don’t have to look far to find a full-screen photo website. Take our advice, site visitors will respond to large images on your website. But, where do designers find large and attractive images? For many developers, the answer is stock photography services. With Interra, we’ll create custom images expressly for your project.