Interra Design Studios
Northwest Arkansas Web Design
Based in Fayetteville, Interra Design Studios creates bold, modern website designs for clients in Northwest Arkansas and beyond.
Website Design for NWA
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design. – Massimo Vignelli
InterraMedia Design Studios is proud to call Northwest Arkansas home. Since 2004, we’ve launched over 250 websites for our valuable clients and customers. There are more than a few facets of website work which determines if a website is awesome. Web designers and their clients need to be wise to these features of current best practices. There are somewhat varied ideas of what makes a website successful, but here are the modern standards a great website.
- Logical Organization
- Easy to Read Fonts and Typography
- Great Articles
- Aesthetically Pleasing
- Full-Width Photos
Responsiveness is Now the Starting Point
A responsive site is one that automatically alters the layout of the elements to be correctly for every device screen aspect ratio. This means a responsive website will look correctly on any monitor, phone or tablet screen. The code will discern the size of the visitor’s screen size and change the sites layout to best fit the device. Building responsive sites is no longer a choice. Every modern sites simply must be responsive.
Due to the popularity of smartphones in use in the world, search engines now ranks responsive sites higher in their search rankings. Due to this, if your business is wanting to invest in an upgraded website, it is vital you are building a responsive site.
The Importance of Website Organization
There is literally no reason to design a website that is difficult to use. Designing a site where your audience can’t find what they came for absolutely defeats the purpose. Regardless of what your website is for, make it easy for your visitors to locate it. Make it easy for them to find what they need. Website organization and ease of use is one of the main criteria of a great website.
In addition to logical navigation, do not forget to make sure the actual text on your site can be read without straining. This means your designer must always employ a font style larger than 12 points. Contrast is also important. Place lighter fonts on dark backgrounds and black fonts on light backgrounds.
Content is the Key to Website Success
Your audience visits your site for your content, not for your incredible website design. Your site’s content (text, video, images, etc.) is what your website audience is looking for. This fact is difficult for some designers to hear, since it means creating websites is actually of lesser importance than creating text content. But fundamentally, your site is only as good as its content.
- Written on a high level
- Embedded with important keywords
- Grammatically correct
- Free from misspellings
The appearance, photography, layout, ease of use, and functions are the things which engage them, but they will stay for your content. It is a good strategy to to have a mixture of good, broad overview content and detailed text throughout your site, with professionally-written text and outstanding imagery to communicate your message.
Websites Need Great Photos
Modern trends in site layouts are based on full-screen photography. The reasoning is elementary: large imagery is attractive. Moreover, over-sized photos require very little graphic design experience. There are examples of this design concept all across the web. Interra provides an easy, turnkey, custom photography service to make your website’s images unique to your project. Take our advice, your website users will respond to outstanding photography on your website. But, where do website developers acquire beautiful images? For the vast majority designers, over-sized photos come from stock photography companies. InterraMedia can get your one-of-a-kind imagery for your website or other print project.