High quality content is so important to the overall success of your organization’s site. Truth be told, there is no piece of your website more critical for website rankings than the exact wording on your pages. According to industry standards, search engines read the wording of your homepage. They then follow your site’s internal navigation and catalog the words on all the internal pages of your site.
When comparing two nearly identical websites, a website with more content and pages will enjoy a higher ranking than a nearly identical site with less content. Does wikipedia worry about SEO? No, they have all the content they need. All other aspects of your site give a supporting duty. A big stock photo might be worth a thousand words to your customers, but a page overflowing with keywords and text is critical for better search results. Increasing your content equals higher search result rankings. Simply put, no other elements are more vital than the words themselves.
Keywords are Key… Words
If your business hasn’t previously done so, it would be wise to conduct a bit of keyword research. Think about what phrases a possible client would type into a search engine search in order to discover your website. These terms include: your industry, your main service, your city or area name. Here are some awesomely randomized examples:
- Dallas carpet cleaning services
- Eastern Colorado automotive roadside assistance
- Victoria temp hiring firm
- Tri-Cities house keeper, maid services
- Vegas no-wait wedding chapels
These phrases are your business keywords and they are necessary. It is vitally important that you employ these exact words and phrases significantly on every page. Google will quickly compute that certain keywords appear more frequently than others. Search engines will shortly learn to correlate your domain name with your chosen words and phrases. Hence, your site will begin to appear when potential customers or clients search for those keywords. We suggest that you also blend your keywords into different phrases with the words in diverse combinations. These new phrases should be employed throughout the website. If part of your marketing plans include pay-per-click services, these different keyword phrases can be used in Google adwords and other pay-per-click services. We have used many online keyword applications which your business can employ to build a full keyword list. The only issue will be to increase your search ranking with additional website content. And don’t forget, your physical location and city are frequently some of the main keywords potential prospects will search for to locate your site.
If you would like help in creating your business’ specific keywords and placing them in your website, our team really enjoys generating great keywords and phrases for our partners. In addition, we are here to show you how to place these keywords on your website. Let’s chat about it!
Don’t Let Duplicate Content Lower Your Search Ranking
Duplicate content is text that either resembles or is identical to text on another page or website. In this instance, content means the literal text on the page, post, or article. Why is duplicate content bad? When a search bot indexes your content and determines that you are duplicating exact content from the web or even your own site, your site will be docked with a lower Google ranking. Search companies have gone to a lot of trouble to deliver the best results to their users, and calling out duplicate content is a vital part of that. Thus, every page, article, or blog post on your site must contain one-of-a-kind content. Worried about creating that much original content? We enjoy the challenge of generating great content for our customers. We can help you!
Headlines and Subheadlines Draw Search Engine Attention to Important Words
Not only do headings and subheadings create a legible roadmap for the layout of the text on you page, your website’s section headings also signal to search engines that these particular words are considerably more noteworthy. It’s nice to think of it as a special two-for-one: section headings are critical for readability, but even more so for your overall web ranking. Section headings notify search engines that these words carry extra weight within a long post and they will quickly catalog those keywords with your site’s overall ranking. Thus, to get the most bang for your buck, all website owners should learn to use your business’ keywords in your headings and subheadings. Sure, we all want customers to easily find their way in your posts, so it’s a great idea to place subheadings in your pages. Subheads will lead people as they scan your page, and clarify the information contained in your posts. But, thankfully, they point Google where to locate your primary keywords.
Search Engines Love to See Content Updated From Time to Time
While nearly every content marketing initiative focuses on publishing new content, a complete website strategy will also account for existing content and pages. In many cases, it can be quicker and easier to simply improving existing content rather than generating fresh content from scratch. The fact is, web crawlers index when your pages are updated. It’s not by any means required for you to update your site’s content, but Google appears to like it. Placing extra content ‘types’ can be particularly easy and valid for expanding older content. It’s a simple matter to embed a video or infographic onto the page. Whatever you put on the page will quickly be picked up by search engines. And of course, doing a quick edit on the original content of the page will also update your post. Your SERP plan should largely concentrate on how you can deliver great new content for your customers, but please do not forget to allow some time for improving existing pages as well.